Spoveco / People & practice
EBS · Tallinn, Estonia · 2026
Spoveco is an interdisciplinary team of Estonian Business School students combining business strategy, customer insight, AI development, and growth experimentation.
Four perspectives.One shared direction.
Our current project, Kodumaa Match, explores how intelligent conversations can turn website enquiries into structured opportunities for real estate brokers.
↗01 / About Spoveco
Spoveco brings together four EBS business students to explore how AI, business strategy, and customer-centered design can improve real-world processes. We focus on practical solutions that make customer communication clearer, lead handling more efficient, and business decisions more informed.
Created at Estonian Business School
Growth Hacking with AI
02 / The people
Business, product, data, and communication.
Four roles, working on the same question.
AI Product & Automation Lead
Connects assistant logic with practical product decisions.
Client Strategy & Sales Process Lead
Brings the client’s questions into the design of the solution.
Data & Systems Analyst
Makes the data behind each workflow easier to understand.
Growth Marketing & Content Lead
Turns the product’s purpose into a clear customer experience.
03 / Our practice
Focused capabilities, developed through
business studies and practical prototyping.
Conversational AI, workflow design, and practical business automation. We explore chat and voice interfaces where they serve a clear customer need.
Customer discovery, lead capture, qualification logic, and broker handoff processes shaped around the client’s actual workflow.
Customer journey optimisation, KPI tracking, experiments, and iterative improvement. We test assumptions before claiming results.
04 / Current client project
Working prototype
Client pilot proposed
The right home starts with the right conversation.
An AI-powered multilingual assistant that helps visitors explain their property needs, collects essential details, categorizes enquiries, and prepares a structured summary for the relevant broker.
Potential website enquiries may require additional manual qualification before reaching the appropriate broker. This remains a hypothesis to validate with Kodumaa.
Genuine prototype screenshots supplied by the team. Interface counts are demonstration values, not verified client results.
Ask → Qualify → Route → Summarize → Follow up
Follow-up is a later, opt-in extension, subject to client agreement.
Enquiry completion, lead quality, response time, and broker handoff efficiency.
Project status. A prototype exists. The client problem, pilot access, baseline, and success criteria still require confirmation. No live client deployment or verified performance results are claimed.
05 / How we work
Listen to the client, review the existing journey, and confirm the problem.
Agree the questions, workflow, scope, and measures that matter.
Build the smallest useful conversation and handoff to test the idea.
Review user and broker feedback, compare with a baseline, and improve.
06 / Next conversations
We explore practical applications of AI, customer communication, and business automation through real-world growth experiments.
Create a brief to share directly with the team.
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